Day 1 – Lecture Summary
Today we covered communication and technology. Aristotle summed communication up as “The speaker produces a message to a reader”.
We covered intersubjectivity which is the way a reader interprets a message. Intertextuality was also covered which is the concept of no message ever being complete.
The question “What is technology?” was asked which was summed up with “The scientific study of mechanical arts and their application to the world”. It is also the techniques of how its used.
Technology is the extension of the human body. For example the invention of the wheel is the extension of the foot. The book is the extension of the eye etc.
Mcluhan suggested the “medium is the message”, to better understand this the newspaper can be seen as a medium. The newspaper is a medium as it transfers information to its readers. It transmits news to us, it’s the middleman between the information and the reader.
Summary
We learnt about communication and how technology plays a role in our daily lives.
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